Copy transcreation & creative production for Hempel

For one of the world's leading B2B suppliers of industrial paints and coatings, Spectra coordinates media plans for CEE, Russia, Turkey, and Africa. Spectra also provides media services and ad redesign including online and offline production, copy transcreation and print.

Task
Preparation and coordination of all media activities in 14 countries.
Challenge
Be fast, be cost-efficient and be supportive with any task.
Solution
Precise planning, multi-tasking project management and flexibility.
Copy transcreation & creative production for Hempel
Fire protection coating campaign across 10 markets
Copy transcreation & creative production

Fire protection coating campaign across 10 markets

Copy transcreation, creative production and media delivery of Hempafire Pro 315 press ads from EN to DE, BX, IT, ES, PL, TR, DK, NO, SE and PT, including preparation and copy transcreation of case studies.

Fire protection coating campaign across 10 markets
Protective coating offline campaign
Copy transcreation & creative production

Protective coating offline campaign

Copy transcreation, creative production and media delivery of various offline B2B materials from English to Swedish and Dutch.

Protective coating offline campaign
Protective coating online campaign
Copy transcreation & creative production

Protective coating online campaign

Origination of global English master HTML, GIF and static banners based on existing assets and copy for Protective and Industry segments. Subsequent copy transcreation and media delivery for Germany.

Protective coating online campaign
Africa Distributors Directory brochure
Copy transcreation & creative production

Africa Distributors Directory brochure

Redesign and update of the Hempel Africa Distributors Directory brochure in English and subsequent copy transcreation to French including printing and shipment to Hempel distributors.

Africa Distributors Directory brochure

More case studies

Creative production for Generali’s European markets

Creative production for Generali’s European markets

We creatively produce a wide range of assets in different language mutations across 11 European markets. Advertising adaptation starts with the master assets and transcreated copy, Spectra then creatively produce and deliver the final files. Close to 3,000 assets have been delivered so far.

See case study
Creative production & localisation for LEGO®

Creative production & localisation for LEGO®

For almost three years, Spectra supported LEGO® in inspiring and helping children globally shape their own worlds with LEGO® bricks.

See case study
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Spectra Agency has become a part of Dentsu Creative. We will continue to provide all our services under the Content Symphony CEE.

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