Creative production and brand localisation for Philips
For several years now, Spectra has been successfully partnering with Philips on hundreds of online and offline content & campaign productions and brand localisation projects.
Advertising adaptation of global ad campaigns
Transcreating and localising global master campaigns and content so they’re relevant in the target markets, tailored to each individual culture, language, and media.
Developing HbbTV interactive ads
Graphic design and copywriting for HbbTV advertising formats and adaptation of global marketing campaign materials.
Complete development of e-shop product cards
Complete preparation of product cards for Philips products for the largest e-retailer in CZ. Over 450 product cards implemented in retailer’s CMS leveraging technical copy and adapting it to marketing copy, preparation of icons, imagery, design, localisation of videos etc.
Complete online video production and post-production
Motion graphics and editing of hundreds of various online videos including copy transcreation, subtitling, packshots creation taking into account specifications of each touchpoint where the videos are featured.
Creative production of display advertising
Complete preparation of Dynamic HTML banners for Philips Air Purifier. The aim was to show air pollution in real time according to the prospect’s geo location. Data was obtained from 50 Hydrometeorological Institute local weather data stations. According to local pollution, the prospect was shown a banner in a corresponding colour matching the colour indicators on the Philips Air Purifier.
Spectra Agency has become a part of Dentsu Creative. We will continue to provide all our services under the Content Symphony CEE.
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