Creative production for Generali’s European markets

We creatively produce a wide range of assets in different language mutations across 11 European markets. Advertising adaptation starts with the master assets and transcreated copy, Spectra then creatively produce and deliver the final files. Close to 3,000 assets have been delivered so far.

Task
European TV, online and print asset production across 11 markets.
Challenge
Very tight deadlines. Produce and deliver a large number of assets, reduce costs and keep brand consistency.
Solution
Fast turnovers, close cooperation with a global creative agency, diligent quality assurance check at each step.
Creative production for Generali’s European markets
European creative production
Content production

European creative production

Creative production of all assets for Generali’s first global campaign across European markets. TV, video and audio editing, artworking & layouting, HTML and static banners.

European creative production
European print assets
Content production

European print assets

A large amount of global master print assets which require retouching, photo composition, artworking and layouting.

European print assets
European TV & video adaptation and delivery
Content production

European TV & video adaptation and delivery

Online videos & TV commercials adaptation for European markets to be used locally. Delivered to hundreds of media publishers and TV stations in 11 markets.

Generali Poland Generali Hungary Generali Austria Generali Spain
European TV & video adaptation and delivery

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Spectra Agency has become a part of Dentsu Creative. We will continue to provide all our services under the Content Symphony CEE.

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