we are
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core
We are a global localization and implementation agency known for efficiently executing marketing communications across all post‑creative services.
Your story is our story
It’s part of our network
Our vision
We understand
That value can only be created through
Efficiency
Dedication
And creativity
That great ideas shouldn't be bounded
They should be free to fly
Limitless
Never compromising their originality
Campaigns that make waves
Your big ideas
Refracted through our team
Breaking through borders
Connecting with people
Helping YOU create value
Your success is what defines us
Amplify your ideas
Spectra
See our manifesto
mission
We take your original idea, localize, and produce it across global markets, tailoring it to the cultures, languages, and media, whilst considerably reducing costs and delivery times.
services
We cover all post‑creative services across all media channels from a strategic location in Prague.
arrow CREATIVE LOCALIZATION
Adaptation, versioning,
copy transcreation
arrow CREATIVE PRODUCTION
Faster and cheaper
production of your assets
across all media channels
arrow BRAND GUARDIANSHIP
Ensuring that your visual brand
is consistently applied, everywhere
arrow Cross-cultural
consultancies,
concept testing
Making sure your brand truly speaks to its
audience, both culturally and linguistically
arrow Media fulfillment
Delivering to media
success
You need to increase your brand’s performance, boost sales but at the same time cut costs and be more efficient in everything you do. Your success is what defines us.
arrow arrow Multi-country marketing efficiencies
Driving multi-country marketing efficiencies is a huge task. The proven recipe for success is centralizing and streamlining your localization process with a single cost-efficient hub where your global or regional agency prepares master assets, which we then localize and produce across all of your markets.
arrow arrow Cheaper and faster asset production
You pay your creative agencies big money to develop creative campaigns. But instead of paying top rates for your post-creative phases, Spectra can save you money and implement them more effectively. Let Spectra take your creative assets and turn them into high-impact tactical material across all media channels. We build media formats from existing key visuals, resize assets, repurpose assets from one media channel to another, prepare print-ready data, title/subtitle videos and more.
arrow arrow Making a smart choice
There are many reasons for working with localization experts, such as saving by leveraging economies of scale, sharing and leveraging pre-localised assets across your markets instead of creating them from scratch in each market, higher ROI, protection and centralization of assets, brand consistency, higher control over your countries’ local marketing outputs and more.
arrow arrow Your story is our story.
Being “client centric’’ is not enough. We take it a step forward. Our services and operational model derive themselves directly from our customers’ needs; put into place to maximize your ROI. Systems, processes, capabilities and approaches are constantly fine-tuned through our quantitative and qualitative feedback. Simply, we work as an extension of your team rather than a supplier.
arrow arrow Local market relevance.
Your big ideas are kept big, even when localized. Our international account management and production teams take your idea and tailor it to the respective market; never compromising the integrity of the message. The synergy in our network allows us to easily amplify your idea, from brief to production. Our team is capable of taking your creative vision to any market.
arrow arrow Quality is the alpha and omega to us.
Production requires excellence and process requires innovation. This pushes us to weave and integrate quality check processes within our workflow. Our quality management team is specifically dedicated to constantly challenging and improving our work and services.
arrow arrow Cost effectiveness comes naturally.
Maximizing efficiency is the biggest challenge in any marketing department. We maximize client savings through our production expertise, creative input, workflow optimization, end-to-end portfolio of services, and our strategic cost effective location. With us, clients can plan their budgets more effectively through transparent and standardized prices per deliverable.
arrow arrow Fast & Techy.
In our digital age connectivity among customers requires precision and targeted content. To do so, we provide a unique and organic merge of creativity and technology. Also, we pride ourselves on our rapid turnovers. Due to our operational model, we are able to reduce time to market through consistent process optimizations. Because highly relevant and fast moving campaigns are crucial.
arrow arrow The address.
Our strategic location in Prague gives us access to the East and the West. As a result, labor costs are minimized, opening the door to more efficient streamlined processes. Even more so, this allows us to meet you anywhere when our team is needed.
arrow arrow Team.
Our team and network are comprised of experts, experienced individuals who are dedicated to creating value for our clients. Our management’s task is there to engage and excite our company, ensuring that customer centricity thrives at all levels. While our more specialized recruits, like copywriters and designers, are interviewed and carefully tested across markets.
clients
phillips adidas lego google amc linx skoda mylan omv honda lenovo lasvit mentos moneygram ravak strongbow microsoft philip-morris tefal