Over three years, in cooperation with Isobar Czech Republic, Spectra has supported the biggest car manufacturer in the Czech Republic - ŠKODA AUTO. It includes over one-hundred online and offline projects - from creative production through online communication up to media services and CRM systems.
During the 2020 World Championship physical cars were not allowed in the stadiums. Together with Isobar Czech Republic we chose to virtually place CGI cars in three colours. TV audiences would not notice any difference compared to the real cars.
Creative production of a car wrap to promote the upcoming Cirque du Soleil’s show Avatar in Prague and introduce the first fully electric ŠKODA, the CITIGOe iV. It was part of a large promotional campaign including complete visual identity, key visuals, indoor and outdoor installations, SoMe, PR, and guerilla marketing.